Brew Hits

6 Tools For Monitoring Your Reputation

Inc.com - August 24, 2010
Given all the social networks and blogs that make it easy to spout off, chances are, someone's talking about your company online. Here are some of the many new tools companies are using to keep tabs on competitors and scan for online customer comments. Many of the inexpensive applications are robust enough for most small businesses. Larger companies that need to exchange information among sales, marketing, and customer service departments may want to upgrade.
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Hot Online Video

New York Post - August 24, 2010
Online video advertising, which has recently posted stronger year-over-year increases compared to those of its traditional broadcast and cable rivals while commanding much lower fees, may be coming of age with the current advertising renaissance, according to top online video players.
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Interview With Patrick Kennedy, Sidebar

socalTECH.com - August 20, 2010
For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar, a venture backed startup in the mobile space, to learn more about what they are up to. We caught up with CEO Patrick Kennedy.
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Industry Insiders Say Online Video Advertising Is Reaching A “Frenzy Point”

TechCrunch - August 20, 2010
With the flood, comes the feast. Advertising dollars are pouring into online video. Some of the largest online video ad networks are seeing revenue growth accelerating this quarter, and expect the fourth quarter to be even bigger. “Last year we grew 40%, this year we are growing 90%,” says Keith Richman, CEO of Break Media. He expects Break’s total revenues in the third quarter, which include more than just video advertising, to be well above $10 million for the first time.
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Yext Founder Howard Lerman Has Recruited Engineers at M.I.T. and Carnegie Mellon. Why Isn't Your Start-Up Doing That?

The New York Observer - August 19, 2010
In the course of reporting this item about what would happen if Facebook opened an engineering office in New York, I spoke to Yext founder and CEO Howard Lerman about how the presence of big tech firms affects start-up culture here. Like some of the other techies we talked to, Mr. Lerman—whose company helps small businesses manage their online presences—said that the best way to predict the impact of such an expansion is to look at Google, whose New York engineering office opened 2003.
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Interview With Greg Siegel, VidMe

socalTECH.com - July 9, 2010
Last month, Glendale-based VidMe announced that it had launched a private, video sharing service with backing from Applied Minds and Will Hearst, one of the partners at Kleiner Perkins Caufield and Byers. Applied Minds is the stealthy research and development outfit backed by Kleiner Perkins and also based in Glendale. To understand what opportunity the firm sees in the market, we chatted with Greg Siegel, the firm's founder and CEO.
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A Site For The Videos You Don't Want Everyone To See

New York Times - June 23, 2010
Some people post videos to YouTube and Facebook with the hope that they will go viral. But for many others, the idea of the whole world viewing a personal video is a nightmare.

VidMe, a new video site going live on Wednesday, is for the latter group. It lets people share videos privately with only a chosen group of friends; the videos cannot be forwarded or downloaded.
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Gourmet Magazine Revived For The iPad

New York Times - June 22, 2010
Can a shuttered magazine find a new life on the iPad?

That's what Conde Nast is hoping. On Tuesday, the company announced it would resurrect Gourmet magazine, the celebrated food and travel publication the company discontinued in October, as an iPad application called Gourmet Live.
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Grockit Takes On Kaplan, Princeton Review In $1 Billion Test-Prep Market

Bloomberg - June 22, 2010
Grockit Inc. wants to bring test preparation to the Facebook generation.

The San Francisco startup is taking on companies like Kaplan and the Princeton Review Inc. by undercutting their prices, offering more custom features and using social networking to appeal to students.
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While You Were Sleeping...

New York Times - June 9, 2010
For many people, the dawn of the digital age — or at least the first recognition of its advent — probably did not come with utility bills on punch cards warning never to fold, spindle or mutilate. Most Americans did not wake up to the new era by reading ads for do-it-yourself Heathkit computers in Popular Mechanics magazine.
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Zynga Buys Austin-Based Challenge Games

AllThingsD - June 3, 2010
Zynga, the online gaming powerhouse, has acquired Austin, Texas-based Challenge Games.
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Zong Hopes To Offer One-Click Android Payments

New York Times - June 2, 2010
Apple's iAd platform, when it is first used this summer, will display embedded advertisements on mobile devices. Some ads could have the ability to complete transactions.
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Keep The Learning Alive Over Summer Vacation

Chicago Tribune - May 27, 2010
The end of the school year is a bittersweet time, arriving amid a rush of final report cards, field day celebrations and for many an anxious parent, the quandary over how to ensure their children will keep learning alive over the summer months.
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Zynga's Rise Pushes Incumbents To Jump Into Social Videogames

Wall Street Journal - May 10, 2010
The rise of social-gaming companies like Zynga Game Network Inc. is sending repercussions through the videogame industry, pushing established players to retool and fight back with similar games of their own.
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Sony Dash Review

Engadget - May 1, 2010
When we first saw the Sony Dash at CES, we thought Sony was making a play into the tablet game — the promo video showed people using the angular device all over the house, with nary a power cord in sight. And hey, it was called the Dash — a word which usually implies movement of some kind.
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Tremor Media Shakes Another $40 Million Out Of The VC Money Tree

TechCrunch - April 28, 2010
Tremor Media is already the largest online video ad network in the U.S., and the company says it's been profitable since 2009. Now the company just closed a large $40 million series D financing to accelerate its product R&D particularly its ad management system, and expand into "other media channels" (TV perhaps?).
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Startup Zong Bets On Mobile Payments

Bloomberg BusinessWeek - April 27, 2010
As Facebook builds its virtual-currency business, a startup called Zong appears to be an early beneficiary.
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NetSuite Woos Microsoft Resellers With Commissions

Reuters - March 1, 2010
NetSuite Inc., which makes Web-based business accounting programs, is offering software resellers commissions to promote its products over those of bigger rival Microsoft Corp.
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Tech, Media Veterans Team Up On New Consulting Firm

Wall Street Journal - February 25, 2010
Two media and technology veterans have formed a new firm to help companies grapple with changing technology.
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Top Viacom, CBS Execs Open Advisory Shops

New York Post - February 25, 2010
Two refugees from Sumner Redstone's media empire are setting up separate advisory shops in the hopes of getting media and technology companies to work together more cooperatively — though they are approaching the divide in vastly different ways.
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Zong's Credit-Card Based Mobile Payments System Is Growing Fast

VentureBeat - February 16, 2010
Mobile payments company Zong said its new online mobile payments platform has grown dramatically in the couple of months.
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Online Payment Systems Are Horrible, But Fortunately There's Now A Better Solution: Pay With Your Cell Phone

Silicon Alley Insider - January 21, 2010
I'll never cease to be amazed by how little online merchants and publishers know about the payment experience they expose their users to, and how detrimental it can be to their business.
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Crunchies: Zynga's Mark Pincus Sees A Future For Socially-Conscious Virtual Goods

VentureBeat - January 8, 2010
Although best-known for sucking in about 70 million people to become online farmers and crop-growers in its Farmville game, Zynga has also started using virtual goods to raise money for different social causes. The company launched a "Sweet Seeds" initiative last fall, in which users can purchase special sweet potato seeds and send 50 percent of the proceeds to two non-profit organizations in Haiti. The program ended up raising more than $1 million for children in the country.
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